Doppel Trends
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Marshall, Wisconsin

Marshall village, Wisconsin · ACS 2024 5-year estimates · CBP 2023

Small townHigher incomeDecliningDane County · 2.1 sq mi

Comparison group
Trajectory · MARSHALL, WI

Reading stored observations…

Historical Doppelgängers

Where has Marshall looked like this before?

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Key statistics vs peer group
Metric2010–2025MarshallPeer medianPctileSource
Population3,7783,82445
Population change (10 yr)n/an/a
Median household income$85,942$83,48273
Poverty rate12.3%8.2%64
Bachelor's degree or higher22.9%23.3%45
Housing unit change (10 yr)n/an/a
Median owner-occupied home value$238,900$236,50045
Median gross rent$874$1,1549
Housing vacancy rate6.9%5.8%55
Worked from home17.2%8.8%82
Population, 2012–2024
MarshallPeer median
Median household income, 2012–2024
MarshallPeer median
Change between releases
Metric2012201920192024Peer median, latest span
Population
Housing units
Median household income
Median owner-occupied home value
Median gross rent
Bachelor's degree or higher
Worked from home
Poverty rate
Establishment density · Dane County, per 10k residents
Restaurants & bars23.1US 21.3above US rate
Grocery & food retail3.3US 4.8below US rate
Other retail0.0US n/anot published
Personal & repair services9.3US 8.1above US rate
Professional & technical services35.2US 29.5above US rate
Ambulatory health care16.2US 21.0below US rate
Arts, entertainment & recreation6.3US 5.0above US rate
Accommodation2.3US 2.1above US rate
Construction22.1US 24.3below US rate
Manufacturing0.0US n/anot published
Peer snapshot · 10 places
PlaceSimilarityPopulationPop change 10yIncomeBA or higher
Haskell, AR894,100$85,75822.8%
Waterloo, WI863,600$87,77623.9%
Middlebury, IN863,700$75,23624.2%
Abernathy, TX863,278$87,53127.0%
Jourdanton, TX854,407$83,51221.4%
Akron, PA854,143$76,56920.9%
Denver, PA853,771$85,53121.4%
Seymour, WI853,570$80,60227.1%
Buena, NJ854,520$79,69725.6%
Wheatland, CA843,876$83,45221.6%