Doppel Trends
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Waterloo, Wisconsin

Waterloo city, Wisconsin · ACS 2024 5-year estimates · CBP 2023

Small townHigher incomeGrowingJefferson County · 3.8 sq mi

Comparison group
Trajectory · WATERLOO, WI

Reading stored observations…

Historical Doppelgängers

Where has Waterloo looked like this before?

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Key statistics vs peer group
Metric2010–2025WaterlooPeer medianPctileSource
Population3,6003,52755
Population change (10 yr)n/an/a
Median household income$87,776$85,64573
Poverty rate13.7%7.5%91
Bachelor's degree or higher23.9%23.7%45
Housing unit change (10 yr)n/an/a
Median owner-occupied home value$230,600$217,40045
Median gross rent$1,106$1,12736
Housing vacancy rate3.3%5.6%36
Worked from home17.5%11.8%91
Population, 2012–2024
WaterlooPeer median
Median household income, 2012–2024
WaterlooPeer median
Change between releases
Metric2012201920192024Peer median, latest span
Population
Housing units
Median household income
Median owner-occupied home value
Median gross rent
Bachelor's degree or higher
Worked from home
Poverty rate
Establishment density · Jefferson County, per 10k residents
Restaurants & bars21.5US 21.3above US rate
Grocery & food retail2.8US 4.8below US rate
Other retail0.0US n/anot published
Personal & repair services7.3US 8.1below US rate
Professional & technical services16.0US 29.5below US rate
Ambulatory health care12.0US 21.0below US rate
Arts, entertainment & recreation5.3US 5.0above US rate
Accommodation3.0US 2.1above US rate
Construction33.4US 24.3above US rate
Manufacturing0.0US n/anot published
Peer snapshot · 10 places
PlaceSimilarityPopulationPop change 10yIncomeBA or higher
Ellsworth, WI913,349$87,85724.6%
Wheatland, CA903,876$83,45221.6%
Denver, PA893,771$85,53121.4%
Seymour, WI883,570$80,60227.1%
Haskell, AR874,100$85,75822.8%
Kenhorst, PA873,009$86,70524.5%
Sauk City, WI873,483$91,04229.0%
Marshall, WI863,778$85,94222.9%
Newcastle, WY863,348$82,73420.0%
New Baden, IL853,463$81,39329.1%