Doppel Trends
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Soquel, California

Soquel CDP, California · ACS 2024 5-year estimates · CBP 2023

Higher incomeSanta Cruz County · 4.6 sq mi

Comparison group
Trajectory · SOQUEL, CA

Reading stored observations…

Historical Doppelgängers

Where has Soquel looked like this before?

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Key statistics vs peer group
Metric2010–2025SoquelPeer medianPctileSource
Population10,67910,46255
Population change (10 yr)3.9%11.7%17
Median household income$118,777$113,48155
Poverty rate9.7%5.7%91
Bachelor's degree or higher48.0%45.8%64
Housing unit change (10 yr)7.4%10.6%33
Median owner-occupied home value$957,300$434,80091
Median gross rent$2,266$1,98264
Housing vacancy rate4.8%3.5%64
Worked from home15.7%22.0%9
Population, 2010–2024
SoquelPeer median
Median household income, 2010–2024
SoquelPeer median
Change between releases
Metric2010201720172024Peer median, latest span
Population+19.7%-5.0%+7.6%
Housing units+8.2%+4.5%+6.4%
Median household income+23.2%+42.0%+35.1%
Median owner-occupied home value+0.9%+63.0%+52.7%
Median gross rent+14.7%+44.1%+44.1%
Bachelor's degree or higher+3.2%+24.0%+15.9%
Worked from home+38.5%+123.7%+385.6%
Poverty rate+124.9%-35.8%+42.0%
Establishment density · Santa Cruz County, per 10k residents
Restaurants & bars23.8US 21.3above US rate
Grocery & food retail5.6US 4.8above US rate
Other retail0.0US n/anot published
Personal & repair services7.4US 8.1below US rate
Professional & technical services34.3US 29.5above US rate
Ambulatory health care23.6US 21.0above US rate
Arts, entertainment & recreation5.9US 5.0above US rate
Accommodation3.6US 2.1above US rate
Construction33.9US 24.3above US rate
Manufacturing0.0US n/anot published
Peer snapshot · 10 places
PlaceSimilarityPopulationPop change 10yIncomeBA or higher
Londonderry, NH8812,225$119,57146.0%
Lake Monticello, VA8610,662+11.7%$106,81851.8%
Marlboro Village, MD859,382$122,85644.4%
Mountain Top, PA8411,850+6.0%$109,53545.6%
Picnic Point, WA8410,261$129,73442.5%
Marlton, MD8410,222$109,32840.9%
Gateway, FL8311,176+35.9%$107,48447.5%
Rockcreek, OR839,223-0.4%$107,10149.5%
Wedgefield, FL838,851$120,15643.3%
White Marsh, MD8210,932+13.0%$117,42650.8%