Doppel Trends
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Northborough, Massachusetts

Northborough CDP, Massachusetts · ACS 2024 5-year estimates · CBP 2023

Small townHigher incomeOlder populationDecliningWorcester County · 3.3 sq mi

Comparison group
Trajectory · NORTHBOROUGH, MA

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Historical Doppelgängers

Where has Northborough looked like this before?

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Key statistics vs peer group
Metric2010–2025NorthboroughPeer medianPctileSource
Population6,3926,29845
Population change (10 yr)n/an/a
Median household income$133,839$127,49164
Poverty rate2.1%3.9%9
Bachelor's degree or higher64.5%64.4%45
Housing unit change (10 yr)n/an/a
Median owner-occupied home value$560,500$584,15036
Median gross rent$1,135$1,80318
Housing vacancy rate1.2%4.5%18
Worked from home25.3%27.2%36
Population, 2012–2024
NorthboroughPeer median
Median household income, 2012–2024
NorthboroughPeer median
Change between releases
Metric2012201920192024Peer median, latest span
Population
Housing units
Median household income
Median owner-occupied home value
Median gross rent
Bachelor's degree or higher
Worked from home
Poverty rate
Establishment density · Worcester County, per 10k residents
Restaurants & bars20.1US 21.3below US rate
Grocery & food retail6.2US 4.8above US rate
Other retail0.0US n/anot published
Personal & repair services8.1US 8.1below US rate
Professional & technical services21.0US 29.5below US rate
Ambulatory health care16.3US 21.0below US rate
Arts, entertainment & recreation3.5US 5.0below US rate
Accommodation0.8US 2.1below US rate
Construction30.1US 24.3above US rate
Manufacturing0.0US n/anot published
Peer snapshot · 10 places
PlaceSimilarityPopulationPop change 10yIncomeBA or higher
Simsbury Center, CT856,198$138,24270.1%
Scituate, MA845,796$124,54964.7%
Heathrow, FL826,769$126,25068.3%
Dorneyville, PA815,211$128,73260.0%
Gleneagle, CO816,440$139,65364.2%
Wyndmoor, PA815,633$152,59466.3%
Cheshire Village, CT816,172$117,21858.8%
Southold, NY816,397$128,82254.3%
Porters Neck, NC807,654$119,97966.5%
Raleigh Hills, OR806,744$120,00057.8%