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La Selva Beach, California

La Selva Beach CDP, California · ACS 2024 5-year estimates · CBP 2023

Small townRural scaleHigher incomeOlder populationDecliningSanta Cruz County · 5.3 sq mi

Comparison group
Trajectory · LA SELVA BEACH, CA

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Historical Doppelgängers

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Key statistics vs peer group
Metric2010–2025La Selva BeachPeer medianPctileSource
Population2,3022,43136
Population change (10 yr)n/a3.7%
Median household income$160,833$154,24855
Poverty rate9.2%1.4%91
Bachelor's degree or higher62.5%61.2%55
Housing unit change (10 yr)n/a-0.4%
Median owner-occupied home value$1,325,700$565,25091
Median gross rent$3,379$1,27390
Housing vacancy rate22.1%1.3%91
Worked from home18.5%20.1%36
Population, 2012–2024
La Selva BeachPeer median
Median household income, 2012–2024
La Selva BeachPeer median
Change between releases
Metric2012201920192024Peer median, latest span
Population+4.2%
Housing units+0.9%
Median household income+28.5%
Median owner-occupied home value+40.2%
Median gross rent+113.3%
Bachelor's degree or higher+16.4%
Worked from home+369.0%
Poverty rate-33.1%
Establishment density · Santa Cruz County, per 10k residents
Restaurants & bars23.8US 21.3above US rate
Grocery & food retail5.6US 4.8above US rate
Other retail0.0US n/anot published
Personal & repair services7.4US 8.1below US rate
Professional & technical services34.3US 29.5above US rate
Ambulatory health care23.6US 21.0above US rate
Arts, entertainment & recreation5.9US 5.0above US rate
Accommodation3.6US 2.1above US rate
Construction33.9US 24.3above US rate
Manufacturing0.0US n/anot published
Peer snapshot · 10 places
PlaceSimilarityPopulationPop change 10yIncomeBA or higher
Middlebush, NJ872,049$156,93865.3%
Herald Harbor, MD822,430+1.1%$147,77860.2%
Halesite, NY812,661$175,36865.9%
Shrub Oak, NY812,498$172,77857.2%
Stormstown, PA782,532+6.2%$146,87560.9%
Woodside, PA782,491$172,20666.8%
Clarence Center, NY782,432$143,34461.6%
Navesink, NJ781,867$151,55759.9%
Mason Neck, VA782,039$167,85751.8%
Noank, CT771,859$143,58365.1%