Doppel Trends
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Watsonville, California

Watsonville city, California · ACS 2024 5-year estimates · CBP 2023

High densitySanta Cruz County · 6.8 sq mi

Comparison group
Trajectory · WATSONVILLE, CA

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Historical Doppelgängers

Where has Watsonville looked like this before?

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Key statistics vs peer group
Metric2010–2025WatsonvillePeer medianPctileSource
Population51,71252,91136
Population change (10 yr)n/a1.4%
Median household income$78,393$75,04773
Poverty rate14.7%15.9%36
Bachelor's degree or higher12.4%14.0%27
Housing unit change (10 yr)n/a5.4%
Median owner-occupied home value$686,000$438,75091
Median gross rent$1,889$1,62291
Housing vacancy rate4.0%3.8%45
Worked from home6.4%7.2%36
Population, 2012–2024
WatsonvillePeer median
Median household income, 2012–2024
WatsonvillePeer median
Change between releases
Metric2012201920192024Peer median, latest span
Population-4.1%
Housing units-0.3%
Median household income+43.3%
Median owner-occupied home value+49.7%
Median gross rent+33.3%
Bachelor's degree or higher+28.1%
Worked from home+116.8%
Poverty rate-0.0%
Establishment density · Santa Cruz County, per 10k residents
Restaurants & bars23.8US 21.3above US rate
Grocery & food retail5.6US 4.8above US rate
Other retail0.0US n/anot published
Personal & repair services7.4US 8.1below US rate
Professional & technical services34.3US 29.5above US rate
Ambulatory health care23.6US 21.0above US rate
Arts, entertainment & recreation5.9US 5.0above US rate
Accommodation3.6US 2.1above US rate
Construction33.9US 24.3above US rate
Manufacturing0.0US n/anot published
Peer snapshot · 10 places
PlaceSimilarityPopulationPop change 10yIncomeBA or higher
Paramount, CA9152,050$75,25014.9%
Ceres, CA9049,342$79,02512.7%
Colton, CA8753,772$71,20816.6%
Lompoc, CA8343,646+1.4%$72,00413.7%
Delano, CA8351,679$67,0107.3%
Lynwood, CA8164,578-8.8%$74,8449.8%
Coachella, CA8043,307+1.7%$68,5967.5%
Hanford, CA8059,754$76,46118.1%
San Jacinto, CA7855,180$80,64714.3%
Highland, CA7856,675$77,12022.7%