Doppel Trends
Live Census dataSearch a place

Watertown, Wisconsin

Watertown city, Wisconsin · ACS 2024 5-year estimates · CBP 2023

DecliningJefferson County · 12.2 sq mi

Comparison group
Trajectory · WATERTOWN, WI

Reading stored observations…

Historical Doppelgängers

Where has Watertown looked like this before?

Searching stored historical observations…

Key statistics vs peer group
Metric2010–2025WatertownPeer medianPctileSource
Population22,77422,89536
Population change (10 yr)-4.7%-2.0%14
Median household income$70,107$67,33073
Poverty rate9.9%14.2%9
Bachelor's degree or higher18.2%19.8%18
Housing unit change (10 yr)-4.8%2.6%0
Median owner-occupied home value$222,100$169,50082
Median gross rent$1,052$95755
Housing vacancy rate3.1%6.4%0
Worked from home6.9%7.6%36
Population, 2010–2024
WatertownPeer median
Median household income, 2010–2024
WatertownPeer median
Change between releases
Metric2010201720172024Peer median, latest span
Population+0.6%-4.0%-0.2%
Housing units+3.8%-4.2%+2.2%
Median household income-9.0%+52.1%+37.9%
Median owner-occupied home value-9.8%+51.2%+54.5%
Median gross rent+8.1%+31.0%+28.6%
Bachelor's degree or higher-2.1%-10.4%+11.0%
Worked from home-42.3%+431.4%+127.1%
Poverty rate+13.5%-18.8%-1.9%
Establishment density · Jefferson County, per 10k residents
Restaurants & bars21.5US 21.3above US rate
Grocery & food retail2.8US 4.8below US rate
Other retail0.0US n/anot published
Personal & repair services7.3US 8.1below US rate
Professional & technical services16.0US 29.5below US rate
Ambulatory health care12.0US 21.0below US rate
Arts, entertainment & recreation5.3US 5.0above US rate
Accommodation3.0US 2.1above US rate
Construction33.4US 24.3above US rate
Manufacturing0.0US n/anot published
Peer snapshot · 10 places
PlaceSimilarityPopulationPop change 10yIncomeBA or higher
Machesney Park, IL9322,630$75,48919.4%
Watertown, SD8923,044$69,60021.6%
Sapulpa, OK8822,570+11.1%$63,81720.1%
Sidney, OH8720,501-3.0%$60,66818.6%
Denison, TX8725,778+13.3%$67,36518.7%
Wyandotte, MI8624,489$71,98722.7%
Garden City, MI8626,739-2.3%$67,29415.1%
North Platte, NE8622,831-6.9%$58,09720.8%
Duncan, OK8622,958-1.7%$58,05420.2%
Piqua, OH8520,646$67,79615.0%