Doppel Trends
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Santa Barbara, California

Santa Barbara County, California · ACS 2024 5-year estimates · CBP 2023

CountyLarge metro coreHigher incomeSanta Barbara County · 2733.9 sq mi

Comparison group
Trajectory · SANTA BARBARA, CA

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Historical Doppelgängers

Where has Santa Barbara looked like this before?

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Key statistics vs peer group
Metric2010–2025Santa BarbaraPeer medianPctileSource
Population443,701446,98145
Population change (10 yr)n/a3.0%
Median household income$98,161$97,20455
Poverty rate14.7%12.1%82
Bachelor's degree or higher36.8%37.2%45
Housing unit change (10 yr)n/a5.0%
Median owner-occupied home value$790,700$391,90091
Median gross rent$2,131$1,65191
Housing vacancy rate6.8%5.4%64
Worked from home13.4%13.4%55
Population, 2012–2024
Santa BarbaraPeer median
Median household income, 2012–2024
Santa BarbaraPeer median
Change between releases
Metric2012201920192024Peer median, latest span
Population
Housing units
Median household income
Median owner-occupied home value
Median gross rent
Bachelor's degree or higher
Worked from home
Poverty rate
Establishment density · Santa Barbara County, per 10k residents
Restaurants & bars25.0US 21.3above US rate
Grocery & food retail7.1US 4.8above US rate
Other retail0.0US n/anot published
Personal & repair services7.5US 8.1below US rate
Professional & technical services35.4US 29.5above US rate
Ambulatory health care24.4US 21.0above US rate
Arts, entertainment & recreation6.8US 5.0above US rate
Accommodation3.5US 2.1above US rate
Construction29.2US 24.3above US rate
Manufacturing0.0US n/anot published
Peer snapshot · 10 places
PlaceSimilarityPopulationPop change 10yIncomeBA or higher
Monterey, CA74437,613+3.0%$97,23028.2%
Virginia Beach, VA74456,349+2.4%$92,96840.9%
Orange, NY73406,616+8.6%$97,17832.5%
Kane, IL69517,255-0.9%$103,16338.1%
Anchorage, AK69288,976-3.1%$103,28438.7%
Rockland, NY69341,883+7.4%$109,95942.7%
Camden, NJ69527,257+2.9%$88,75536.3%
Passaic, NJ68521,012+3.1%$87,52230.9%
Butler, OH67392,876+5.9%$81,59032.8%
Union, NJ67579,290+6.2%$103,20238.9%