Doppel Trends
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San Marcos, California

San Marcos city, California · ACS 2024 5-year estimates · CBP 2023

Higher incomeGrowingSan Diego County · 24.6 sq mi

Comparison group
Trajectory · SAN MARCOS, CA

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Historical Doppelgängers

Where has San Marcos looked like this before?

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Key statistics vs peer group
Metric2010–2025San MarcosPeer medianPctileSource
Population94,882100,73436
Population change (10 yr)8.1%5.6%60
Median household income$109,377$106,12055
Poverty rate9.2%8.3%64
Bachelor's degree or higher43.8%44.8%36
Housing unit change (10 yr)9.3%9.0%50
Median owner-occupied home value$868,000$591,95073
Median gross rent$2,348$1,93073
Housing vacancy rate3.7%3.6%45
Worked from home20.5%21.7%27
Population, 2010–2024
San MarcosPeer median
Median household income, 2010–2024
San MarcosPeer median
Change between releases
Metric2010201720172024Peer median, latest span
Population+19.7%+1.5%+3.2%
Housing units+13.7%+6.8%+5.1%
Median household income+19.6%+55.3%+42.1%
Median owner-occupied home value+3.2%+90.5%+73.5%
Median gross rent+16.9%+62.4%+48.7%
Bachelor's degree or higher+12.7%+31.3%+14.3%
Worked from home+9.9%+268.4%+294.8%
Poverty rate+8.2%-24.9%-21.8%
Establishment density · San Diego County, per 10k residents
Restaurants & bars23.6US 21.3above US rate
Grocery & food retail4.6US 4.8below US rate
Other retail0.0US n/anot published
Personal & repair services10.2US 8.1above US rate
Professional & technical services49.3US 29.5above US rate
Ambulatory health care26.6US 21.0above US rate
Arts, entertainment & recreation5.1US 5.0above US rate
Accommodation1.9US 2.1below US rate
Construction25.3US 24.3above US rate
Manufacturing0.0US n/anot published
Peer snapshot · 10 places
PlaceSimilarityPopulationPop change 10yIncomeBA or higher
Sandy, UT9194,291+5.3%$112,17646.0%
O'Fallon, MO8893,801$110,44343.3%
Costa Mesa, CA85110,330-1.2%$111,50545.0%
Hillsboro, OR83108,231+13.0%$106,40942.3%
Renton, WA83105,317+10.3%$100,43239.5%
Tustin, CA8278,981+1.6%$112,50347.4%
Westminster, CO81115,484+5.7%$100,27244.6%
Beaverton, OR8097,812+5.6%$98,62250.1%
Lee's Summit, MO80103,656+11.7%$102,53148.8%
Upland, CA7979,257+5.6%$105,83037.3%