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Rock, Wisconsin

Rock County, Wisconsin · ACS 2024 5-year estimates · CBP 2023

CountyLarge cityRock County · 718.2 sq mi

Comparison group
Trajectory · ROCK, WI

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Historical Doppelgängers

Where has Rock looked like this before?

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Key statistics vs peer group
Metric2010–2025RockPeer medianPctileSource
Population164,350156,54455
Population change (10 yr)n/a3.1%
Median household income$75,673$77,54127
Poverty rate9.3%10.5%18
Bachelor's degree or higher25.8%25.7%45
Housing unit change (10 yr)n/a4.9%
Median owner-occupied home value$231,600$245,90036
Median gross rent$1,037$1,09718
Housing vacancy rate5.5%6.1%36
Worked from home9.2%10.3%18
Population, 2012–2024
RockPeer median
Median household income, 2012–2024
RockPeer median
Change between releases
Metric2012201920192024Peer median, latest span
Population+2.1%
Housing units+2.7%
Median household income+28.2%
Median owner-occupied home value+42.1%
Median gross rent+26.8%
Bachelor's degree or higher+14.4%
Worked from home+187.3%
Poverty rate-8.4%
Establishment density · Rock County, per 10k residents
Restaurants & bars21.7US 21.3above US rate
Grocery & food retail4.0US 4.8below US rate
Other retail0.0US n/anot published
Personal & repair services6.3US 8.1below US rate
Professional & technical services12.2US 29.5below US rate
Ambulatory health care10.6US 21.0below US rate
Arts, entertainment & recreation3.6US 5.0below US rate
Accommodation2.0US 2.1below US rate
Construction21.7US 24.3below US rate
Manufacturing0.0US n/anot published
Peer snapshot · 10 places
PlaceSimilarityPopulationPop change 10yIncomeBA or higher
Washington, MD88155,709$77,74724.1%
Franklin, PA85157,379+3.9%$77,00324.7%
Shasta, CA84181,436+1.6%$72,63623.8%
Marathon, WI83138,403+2.6%$77,88428.1%
Racine, WI83197,532+1.3%$78,09628.4%
Lebanon, PA81144,186+6.7%$78,42524.3%
Monroe, MI80155,505$77,33523.3%
Jackson, MS79145,249+3.6%$66,20126.7%
Winnebago, WI79171,769$74,92531.1%
Kenosha, WI78168,438$81,23931.2%