Doppel Trends
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Rock, Minnesota

Rock County, Minnesota · ACS 2024 5-year estimates · CBP 2023

CountySmall townRock County · 482.5 sq mi

Comparison group
Trajectory · ROCK, MN

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Historical Doppelgängers

Where has Rock looked like this before?

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Key statistics vs peer group
Metric2010–2025RockPeer medianPctileSource
Population9,62110,54727
Population change (10 yr)0.4%0.2%75
Median household income$71,295$70,85555
Poverty rate10.6%11.3%36
Bachelor's degree or higher26.3%25.7%55
Housing unit change (10 yr)-0.1%-3.9%75
Median owner-occupied home value$224,300$176,95082
Median gross rent$698$8020
Housing vacancy rate5.2%11.5%0
Worked from home11.9%6.9%82
Population, 2010–2025
RockPeer median
Median household income, 2010–2025
RockPeer median
Change between releases
Metric2010201820182025Peer median, latest span
Population-2.0%
Housing units+0.4%
Median household income+31.9%
Median owner-occupied home value+38.2%
Median gross rent+10.8%
Bachelor's degree or higher+37.1%
Worked from home+3.6%
Poverty rate+2.8%
Establishment density · Rock County, per 10k residents
Restaurants & bars16.6US 21.3below US rate
Grocery & food retail3.1US 4.8below US rate
Other retail0.0US n/anot published
Personal & repair services6.2US 8.1below US rate
Professional & technical services15.6US 29.5below US rate
Ambulatory health care9.4US 21.0below US rate
Arts, entertainment & recreation5.2US 5.0above US rate
Accommodation0.0US 2.1below US rate
Construction33.3US 24.3above US rate
Manufacturing0.0US n/anot published
Peer snapshot · 10 places
PlaceSimilarityPopulationPop change 10yIncomeBA or higher
Cuming, NE898,975-1.2%$71,10424.9%
Archer, TX878,867+0.2%$72,15925.4%
Mitchell, IA8610,575$71,36524.9%
Winnebago, IA8410,583$67,64226.1%
Franklin, TX8310,632+0.3%$72,36027.8%
Custer, MT8111,961$70,60527.0%
Cottonwood, MN8111,458$72,94124.1%
Custer, NE8010,518$67,90624.3%
Phelps, NE809,009$68,91929.9%
Holt, NE8010,102$68,51329.1%