Doppel Trends
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Rochester, New Hampshire

Rochester city, New Hampshire · ACS 2024 5-year estimates · CBP 2023

GrowingStrafford County · 45.0 sq mi

Comparison group
Trajectory · ROCHESTER, NH

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Historical Doppelgängers

Where has Rochester looked like this before?

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Key statistics vs peer group
Metric2010–2025RochesterPeer medianPctileSource
Population33,14431,06164
Population change (10 yr)n/a2.0%
Median household income$80,836$77,42055
Poverty rate8.3%9.6%45
Bachelor's degree or higher27.1%28.1%27
Housing unit change (10 yr)n/a7.1%
Median owner-occupied home value$279,100$217,65091
Median gross rent$1,369$1,16382
Housing vacancy rate5.2%4.6%64
Worked from home11.8%11.1%55
Population, 2012–2024
RochesterPeer median
Median household income, 2012–2024
RochesterPeer median
Change between releases
Metric2012201920192024Peer median, latest span
Population+1.4%
Housing units+5.7%
Median household income+29.7%
Median owner-occupied home value+50.8%
Median gross rent+26.9%
Bachelor's degree or higher+4.0%
Worked from home+215.7%
Poverty rate+18.9%
Establishment density · Strafford County, per 10k residents
Restaurants & bars20.8US 21.3below US rate
Grocery & food retail4.3US 4.8below US rate
Other retail0.0US n/anot published
Personal & repair services7.6US 8.1below US rate
Professional & technical services17.1US 29.5below US rate
Ambulatory health care16.1US 21.0below US rate
Arts, entertainment & recreation3.7US 5.0below US rate
Accommodation2.5US 2.1above US rate
Construction24.9US 24.3above US rate
Manufacturing0.0US n/anot published
Peer snapshot · 10 places
PlaceSimilarityPopulationPop change 10yIncomeBA or higher
Torrington, CT8635,547$70,85624.8%
McHenry, IL8528,074$86,31525.7%
West Bend, WI8532,030+1.7%$74,07628.6%
Allen Park, MI8427,925$81,65531.0%
North Olmsted, OH8431,924$84,36332.3%
Merrillville, IN8336,476$67,58726.1%
Brunswick, OH8335,246+2.3%$90,66327.9%
North Tonawanda, NY8330,198$66,96127.1%
Lansing, IL8228,284$75,56928.2%
Gladstone, MO8227,207$79,27131.7%