Doppel Trends
Live Census dataSearch a place

Pacifica, California

Pacifica city, California · ACS 2024 5-year estimates · CBP 2023

Higher incomeSan Mateo County · 12.6 sq mi

Comparison group
Trajectory · PACIFICA, CA

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Historical Doppelgängers

Where has Pacifica looked like this before?

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Key statistics vs peer group
Metric2010–2025PacificaPeer medianPctileSource
Population37,26134,92655
Population change (10 yr)n/a-0.7%
Median household income$160,523$145,40173
Poverty rate5.8%5.9%36
Bachelor's degree or higher48.9%54.4%9
Housing unit change (10 yr)n/a2.5%
Median owner-occupied home value$1,249,800$982,50073
Median gross rent$3,098$2,47773
Housing vacancy rate5.1%4.9%55
Worked from home23.6%23.1%45
Population, 2012–2024
PacificaPeer median
Median household income, 2012–2024
PacificaPeer median
Change between releases
Metric2012201920192024Peer median, latest span
Population-2.0%
Housing units+2.1%
Median household income+26.1%
Median owner-occupied home value+50.8%
Median gross rent+41.4%
Bachelor's degree or higher+7.2%
Worked from home+220.5%
Poverty rate+11.8%
Establishment density · San Mateo County, per 10k residents
Restaurants & bars27.2US 21.3above US rate
Grocery & food retail4.4US 4.8below US rate
Other retail0.0US n/anot published
Personal & repair services9.7US 8.1above US rate
Professional & technical services46.7US 29.5above US rate
Ambulatory health care23.5US 21.0above US rate
Arts, entertainment & recreation4.7US 5.0below US rate
Accommodation2.1US 2.1above US rate
Construction26.7US 24.3above US rate
Manufacturing0.0US n/anot published
Peer snapshot · 10 places
PlaceSimilarityPopulationPop change 10yIncomeBA or higher
Pleasant Hill, CA7634,235$145,02954.6%
Long Beach, NY7534,756$140,73955.8%
Rancho Santa Margarita, CA7446,990-3.6%$152,56049.7%
Dana Point, CA7232,790$141,52056.6%
Poway, CA7248,713-0.7%$148,35954.2%
Franklin Town, MA7233,154$145,77358.1%
Keller, TX7245,976+9.7%$174,95060.6%
Millbrae, CA7022,689$163,47652.7%
Bartlett, IL6940,501$133,24049.5%
San Juan Capistrano, CA6935,095$129,45743.4%