Doppel Trends
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Nichols, South Carolina

Nichols town, South Carolina · ACS 2024 5-year estimates · CBP 2023

Small townRural scaleLower incomeOlder populationDecliningMarion County · 1.3 sq mi

Comparison group
Trajectory · NICHOLS, SC

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Historical Doppelgängers

Where has Nichols looked like this before?

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Key statistics vs peer group
Metric2010–2025NicholsPeer medianPctileSource
Population24025736
Population change (10 yr)-64.3%-26.9%0
Median household income$40,208$42,53227
Poverty rate22.1%20.3%55
Bachelor's degree or higher8.8%8.1%55
Housing unit change (10 yr)-32.4%-29.4%0
Median owner-occupied home value$81,700$75,30064
Median gross rent$767$76045
Housing vacancy rate29.8%20.6%82
Worked from home2.0%4.4%9
Population, 2012–2024
NicholsPeer median
Median household income, 2012–2024
NicholsPeer median
Change between releases
Metric2012202020202024Peer median, latest span
Population-49.1%+5.3%-14.6%
Housing units-11.6%-15.0%-22.1%
Median household income+14.7%+26.5%+24.8%
Median owner-occupied home value+34.0%-28.3%+9.9%
Median gross rent+22.9%
Bachelor's degree or higher+111.9%-71.8%-22.1%
Worked from home-20.4%-3.1%+320.0%
Poverty rate+183.8%-3.2%+6.2%
Establishment density · Marion County, per 10k residents
Restaurants & bars15.7US 21.3below US rate
Grocery & food retail6.3US 4.8above US rate
Other retail0.0US n/anot published
Personal & repair services4.9US 8.1below US rate
Professional & technical services7.7US 29.5below US rate
Ambulatory health care10.1US 21.0below US rate
Arts, entertainment & recreation1.0US 5.0below US rate
Accommodation1.4US 2.1below US rate
Construction12.2US 24.3below US rate
Manufacturing0.0US n/anot published
Peer snapshot · 10 places
PlaceSimilarityPopulationPop change 10yIncomeBA or higher
Twin Groves, AR93258$39,5987.8%
Maynard, MN89234$41,5635.2%
Ripley, OK88259$41,2507.2%
Bunceton, MO87256-26.9%$43,5008.5%
Lake Lafayette, MO85237$46,5635.3%
Goshen, VA85271$45,0008.9%
Lula, MS85217-37.6%$36,25011.7%
Cincinnati, IA85229-23.4%$45,62511.5%
Mill Creek, OK84278$38,4388.9%
Farber, MO84272$46,4586.5%