Doppel Trends
Live Census dataSearch a place

Marshalltown, Iowa

Marshalltown city, Iowa · ACS 2024 5-year estimates · CBP 2023

Marshall County · 19.2 sq mi

Comparison group
Historical Doppelgängers

Where has Marshalltown looked like this before?

Searching stored historical observations…

Key statistics vs peer group
Metric2010–2025MarshalltownPeer medianPctileSource
Population27,62625,89464
Population change (10 yr)n/an/a
Median household income$69,068$69,19736
Poverty rate14.3%14.5%45
Bachelor's degree or higher20.9%21.9%36
Housing unit change (10 yr)n/an/a
Median owner-occupied home value$127,700$208,9509
Median gross rent$891$1,0890
Housing vacancy rate8.2%8.6%45
Worked from home5.7%5.6%45
Population, 2012–2024
MarshalltownPeer median
Median household income, 2012–2024
MarshalltownPeer median
Change between releases
Metric2012201920192024Peer median, latest span
Population
Housing units
Median household income
Median owner-occupied home value
Median gross rent
Bachelor's degree or higher
Worked from home
Poverty rate
Establishment density · Marshall County, per 10k residents
Restaurants & bars16.5US 21.3below US rate
Grocery & food retail3.2US 4.8below US rate
Other retail0.0US n/anot published
Personal & repair services4.5US 8.1below US rate
Professional & technical services10.7US 29.5below US rate
Ambulatory health care14.2US 21.0below US rate
Arts, entertainment & recreation2.5US 5.0below US rate
Accommodation3.0US 2.1above US rate
Construction23.2US 24.3below US rate
Manufacturing0.0US n/anot published
Peer snapshot · 10 places
PlaceSimilarityPopulationPop change 10yIncomeBA or higher
Austin, MN9126,358$68,05723.6%
Fremont, NE8827,567$71,15221.9%
Ottumwa, IA8825,430$61,10320.8%
Enterprise, AL8729,505$73,12525.1%
Riverside, OH8724,435$61,35222.5%
Rock Springs, WY8723,127$69,16821.9%
Alvin, TX8628,333$71,47720.0%
Middletown, NY8630,289$79,34620.1%
Belton, MO8525,008$69,22625.6%
Maywood, IL8523,201$68,81519.2%