Doppel Trends
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Marshall, Iowa

Marshall County, Iowa · ACS 2024 5-year estimates · CBP 2023

CountyMarshall County · 572.5 sq mi

Comparison group
Trajectory · MARSHALL, IA

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Historical Doppelgängers

Where has Marshall looked like this before?

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Key statistics vs peer group
Metric2010–2025MarshallPeer medianPctileSource
Population40,11440,94336
Population change (10 yr)n/a0.3%
Median household income$73,315$73,52645
Poverty rate11.2%11.6%36
Bachelor's degree or higher22.6%21.7%64
Housing unit change (10 yr)n/a0.6%
Median owner-occupied home value$145,500$203,2500
Median gross rent$885$91727
Housing vacancy rate8.5%8.4%45
Worked from home7.1%6.1%55
Population, 2012–2024
MarshallPeer median
Median household income, 2012–2024
MarshallPeer median
Change between releases
Metric2012201920192024Peer median, latest span
Population+0.1%
Housing units-0.3%
Median household income+30.3%
Median owner-occupied home value+49.5%
Median gross rent+25.3%
Bachelor's degree or higher+10.5%
Worked from home+109.5%
Poverty rate-8.0%
Establishment density · Marshall County, per 10k residents
Restaurants & bars16.5US 21.3below US rate
Grocery & food retail3.2US 4.8below US rate
Other retail0.0US n/anot published
Personal & repair services4.5US 8.1below US rate
Professional & technical services10.7US 29.5below US rate
Ambulatory health care14.2US 21.0below US rate
Arts, entertainment & recreation2.5US 5.0below US rate
Accommodation3.0US 2.1above US rate
Construction23.2US 24.3below US rate
Manufacturing0.0US n/anot published
Peer snapshot · 10 places
PlaceSimilarityPopulationPop change 10yIncomeBA or higher
Muscatine, IA8642,559-0.7%$69,39623.1%
Webster, IA8536,886-1.4%$68,97522.0%
Marshall, IN8446,284$71,80820.9%
Putnam, IN8437,280-1.2%$78,37820.2%
Dodge, NE8437,351+1.7%$74,32922.0%
Callaway, MO8344,741+0.6%$74,17624.6%
Shelby, OH8247,929$73,97821.4%
Montgomery, IN8138,312+0.3%$71,47920.4%
Mower, MN8140,343+2.6%$73,07423.9%
Sweetwater, WY8041,542$75,03420.9%