Doppel Trends
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Madison, Wisconsin

Madison city, Wisconsin · ACS 2024 5-year estimates · CBP 2023

College townLarge metro coreYounger populationGrowingDane County · 84.3 sq mi

Comparison group
Trajectory · MADISON, WI

Reading stored observations…

Historical Doppelgängers

Where has Madison looked like this before?

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Key statistics vs peer group
Metric2010–2025MadisonPeer medianPctileSource
Population278,001292,77336
Population change (10 yr)15.9%13.2%82
Median household income$78,050$81,23327
Poverty rate16.4%15.3%82
Bachelor's degree or higher59.9%53.1%82
Housing unit change (10 yr)23.4%18.8%64
Median owner-occupied home value$372,900$416,20036
Median gross rent$1,413$1,56427
Housing vacancy rate3.9%7.5%9
Worked from home20.5%21.6%27
Population, 2010–2024
MadisonPeer median
Median household income, 2010–2024
MadisonPeer median
Change between releases
Metric2010201720172024Peer median, latest span
Population+8.6%+11.7%+7.1%
Housing units+4.8%+18.5%+14.0%
Median household income+13.0%+31.4%+45.1%
Median owner-occupied home value+1.4%+67.0%+87.1%
Median gross rent+19.0%+40.2%+57.9%
Bachelor's degree or higher+9.3%+4.9%+15.4%
Worked from home+37.1%+385.1%+367.6%
Poverty rate+2.2%-10.7%-22.6%
Establishment density · Dane County, per 10k residents
Restaurants & bars23.1US 21.3above US rate
Grocery & food retail3.3US 4.8below US rate
Other retail0.0US n/anot published
Personal & repair services9.3US 8.1above US rate
Professional & technical services35.2US 29.5above US rate
Ambulatory health care16.2US 21.0below US rate
Arts, entertainment & recreation6.3US 5.0above US rate
Accommodation2.3US 2.1above US rate
Construction22.1US 24.3below US rate
Manufacturing0.0US n/anot published
Peer snapshot · 10 places
PlaceSimilarityPopulationPop change 10yIncomeBA or higher
Durham, NC71291,467+21.4%$81,61957.3%
Salt Lake City, UT69208,007+9.9%$75,09051.5%
Jersey City, NJ67294,078+14.9%$97,71054.8%
Fort Collins, CO67170,229+13.8%$85,07060.7%
Tempe, AZ65188,065+12.6%$79,66350.0%
Minneapolis, MN65427,246+8.3%$80,84655.5%
Irving, TX64256,492+14.1%$81,83042.4%
Lincoln, NE62294,856+10.9%$71,86741.8%
Lexington-Fayette urban, KY61323,725+6.3%$69,47948.3%
Atlanta, GA61505,268+14.7%$85,65259.2%