Doppel Trends
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Capitola, California

Capitola city, California · ACS 2024 5-year estimates · CBP 2023

Small townHigher incomeOlder populationDecliningHigh densitySanta Cruz County · 1.6 sq mi

Comparison group
Trajectory · CAPITOLA, CA

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Historical Doppelgängers

Where has Capitola looked like this before?

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Key statistics vs peer group
Metric2010–2025CapitolaPeer medianPctileSource
Population9,6899,18664
Population change (10 yr)n/an/a
Median household income$102,976$101,09555
Poverty rate12.9%5.4%91
Bachelor's degree or higher47.9%46.5%55
Housing unit change (10 yr)n/an/a
Median owner-occupied home value$783,000$364,70091
Median gross rent$2,512$1,39291
Housing vacancy rate11.6%4.6%82
Worked from home28.2%16.0%91
Population, 2012–2024
CapitolaPeer median
Median household income, 2012–2024
CapitolaPeer median
Change between releases
Metric2012201920192024Peer median, latest span
Population
Housing units
Median household income
Median owner-occupied home value
Median gross rent
Bachelor's degree or higher
Worked from home
Poverty rate
Establishment density · Santa Cruz County, per 10k residents
Restaurants & bars23.8US 21.3above US rate
Grocery & food retail5.6US 4.8above US rate
Other retail0.0US n/anot published
Personal & repair services7.4US 8.1below US rate
Professional & technical services34.3US 29.5above US rate
Ambulatory health care23.6US 21.0above US rate
Arts, entertainment & recreation5.9US 5.0above US rate
Accommodation3.6US 2.1above US rate
Construction33.9US 24.3above US rate
Manufacturing0.0US n/anot published
Peer snapshot · 10 places
PlaceSimilarityPopulationPop change 10yIncomeBA or higher
Mound, MN829,107$86,67545.2%
Bridgeport, WV829,252$100,02253.4%
Willowbrook, IL829,131$99,23953.1%
Indian Harbour Beach, FL829,025$97,25455.4%
Wanaque, NJ8111,206$113,17542.0%
Hamburg, NY809,792$112,29250.6%
Maywood, NJ8010,093$117,91246.6%
Olmsted Falls, OH798,639$96,83740.1%
Pleasant Hills, PA798,399$102,16746.5%
Sugar Grove, IL799,240$121,20745.9%